Welcome to our family of brands. We work together, we play together, we dream together, we laugh together and we look after each other, our planet and our future, just like a real family. That’s when we’re at our best. NINE & Co is the parent company of 6 brands: Noppies, Supermom, Queen Mum, Esprit for mums, Imps&Elfs and Alvi. All these individual brands have one thing in common, they are experts in the field of pregnancy, babies and children up to six years of age.
Noppies helps the modern mum to feel more self-assured during the highs and lows of the extraordinary pregnancy journey. We do this by providing care, comfort and quality to the lives of our consumer.
Supermom offers daring fashion for moms-to be. The seasonal collections combine the always fashion-forward black with seasonal trend colours, often in loud, statement or graphic prints. As well as bold prints, we lean towards the more “fashion” prints, like a leopard. When it comes to fabric, nothing is off-limits: we (and our consumer) love velvet, high-shine fabric, lace and fur. Finally - shape is one of the ingredients that really enables our consumer to show her confident side, as many of our pieces are comfortable, yet cut close to the body. We know that the Supermom loves to show her bump – not hide it. We strongly believe that by working closely to our chosen product ingredients and designated style groups results in the kind of product offering that embodies our brand DNA: daring fashion for moms-to-be.
Esprit for mums
Esprit for mums brings colour to the world to unexpectedly inspire new mums (to be). We have a passion for bold designs. A playful attitude towards the way in which we contribute to creating a lovely world, one we’ll be happy for our children to grow up in. We let new mums be themselves, we are open to new ideas, new insights and new creativity. That’s how we like to create a feeling of optimism, hope and joy in life. Those everyday moments - that’s what it’s all about. We want to surprise her with the very best, so she won't forget how we made her feel during this very special time in her life. Esprit for mums stands for well-designed clothing, with an excellent price-quality ratio. Making sure she can feel food - every single day!
Noppies Baby & Toddler
Our relationship with mums-to-be doesn’t end with their pregnancy; we will continue to guide them through their journey of discovery through motherhood and family life.
With a collection of clothing and lifestyle items for babies and young children. Of course with the level of quality and comfort they have become accustomed to with the Noppies brand.
ALVI is committed to creating a healthy and safe sleeping environment for babies. We have been focussed on developing products which just go that little bit beyond comfort alone for more than 50 years. It’s all about safe sleeping. With our core products as a basis, ventilating mattresses and sleeping bags especially designed to prevent dot death, we now have a wide range of certified products which stand for safety and comfort. When choosing our materials, we don’t just pay attention to the highest possible quality, but we certainly also devote plenty of attention to creating a production process which is as sustainable as possible. This will ensure both the very littlest ones and their parents can optimally enjoy a lovely and good night’s rest.