Circular fashion

We want to look after the planet our children will grow up in and we want to make sure future generations can enjoy mother earth just as much as we can today. We want to invest in a circular economy with smart use and reuse of natural resources, in order to contribute to the transition to a sustainable world.

Our goals

Responsible & sustainable resources

smart use and reuse of sustainable resources

Circulaire fashion:

richting een circulaire economie met minimale verspilling

Het minimaliseren van waste:

slimme oplossingen voor verpakkingen en logistiek

Verantwoorde &
duurzame resources

Our focus is on the optimal use of (sustainable) resources. As a fashion company we are constantly looking for innovative and sustainable materials to use in our products. We definitely also strive to optimise resources where the packaging of our products is concerned and to keep the pressure on raw materials as low as possible. Sustainable resources for a (more) sustainable chain.

Circulaire fashion

We believe in ‘circular fashion’. Our vision is to work towards a circular economy in which waste during the production, sale and use of our clothing is minimised. Of course we fully realise the transition to a circular clothing industry is an enormous challenge, one which will demand new collaborations and sustainable innovations. We hope to be able to contribute to this one small step at a time. We are currently already making increasingly more use of recycled materials in our clothing, such as recycled polyester and we are also trying to help our consumers make more sustainable use of our clothing.

Het minimaliseren
van waste

We have exclusively been using certified cardboard (FSC quality mark) and 100% recycled paper for sending parcels from the central NINE & Co warehouse since 2014. The product packaging and hang tags are made from recycled and biodegradable paper and ink. Any possible returned items will be wrapped in poly bags made from degradable recycled polyurethane. POS materials are exclusively printed by printing companies which have been awarded the FSC Certificate.

In addition,

all waste streams are from our head office in Lelystad monitored and recycled or deployed for generating (sustainable) energy.